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RUPE ARKELL | DESIGN | COLLABORATIONS | PARTNERSHIPS | LICENSING
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![NIKE SB WAS A STRATEGIC MOVE TO CEMENT POLAROID'S PLACE IN BOTH HYPE CULTURE AND THE SKATEBOARDING WORLD. PARTNERING WITH A LEADING BRAND LIKE NIKE SB, WE CREATED THE HIGHLY COVETED DUNK LOW SNEAKER. THIS PROJECT AIMED TO PRODUCE THE MOST HYPED PRODUCT OF THE MOMENT, LEVERAGING THE POPULARITY OF BOTH BRANDS TO CREATE A STANDOUT ITEM IN THE MARKET. [ APRIL 2022 ]](https://static.wixstatic.com/media/b4e7f5_0ca47bc87da6463ea2519a7869db45a7~mv2.jpg/v1/fill/w_897,h_895,fp_0.24_0.12,q_90,enc_avif,quality_auto/b4e7f5_0ca47bc87da6463ea2519a7869db45a7~mv2.jpg)
![I ORCHESTRATED A COLLABORATION BETWEEN PALACE SKATEBOARDS AND POLAROID. THIS INITIATIVE AIMED TO BUILD ON OUR PREVIOUS SUCCESSFUL PARTNERSHIP WITH NIKE SB, FURTHER EMBEDDING POLAROID IN THE SKATEBOARDING COMMUNITY. BY ALIGNING POLAROID WITH PALACE SKATEBOARDS, WE ENSURED ITS CONTINUED RELEVANCE IN THE WORLD OF HYPE AND STREETWEAR, REINFORCING POLAROID'S PRESENCE IN CONTEMPORARY CULTURE. [ APRIL 2022 ]](https://static.wixstatic.com/media/b4e7f5_75ddd32f6e9d46ebb3bec7e07a7c989c~mv2.jpg/v1/fit/w_2400,h_2395,q_90,enc_avif,quality_auto/b4e7f5_75ddd32f6e9d46ebb3bec7e07a7c989c~mv2.jpg)
![THE COLLABORATION WITH LEGO EMERGED THROUGH THEIR IDEAS PROGRAM, PRESENTING A CREATIVE OPPORTUNITY THAT POLAROID SIMPLY COULDN'T TURN DOWN. THIS PARTNERSHIP ALLOWED US TO COMBINE THE PLAYFUL SPIRIT OF LEGO WITH POLAROID'S ICONIC BRAND, RESULTING IN A UNIQUE PROJECT THAT ENCOURAGED IMAGINATION AND CREATIVITY. BY JOINING FORCES, WE CELEBRATED BOTH BRANDS' COMMITMENT TO INNOVATION AND ARTISTIC EXPRESSION, APPEALING TO FANS OF ALL AGES. [ JANUARY 2024 ]](https://static.wixstatic.com/media/b4e7f5_b8ea4ce521484ea29c07cd558ed598dc~mv2.jpg/v1/fit/w_2252,h_2247,q_90,enc_avif,quality_auto/b4e7f5_b8ea4ce521484ea29c07cd558ed598dc~mv2.jpg)
![LACOSTE WAS A GOOD OPPORTUNITY FOR POLAROID, AS BOTH BRANDS SHARE A RICH HERITAGE IN STYLE AND AUTHENTICITY. THIS PARTNERSHIP ALLOWED US TO BLEND LACOSTE'S CLASSIC SPORTSWEAR AESTHETIC WITH POLAROID'S ICONIC IMAGERY AND IP, CREATING A UNIQUE COLLECTION THAT APPEALED TO FASHION-FORWARD CONSUMERS. BY ALIGNING WITH LACOSTE, WE REINFORCED POLAROID'S PRESENCE IN THE LIFESTYLE MARKET WHILE CELEBRATING THE FUSION OF ART AND EVERYDAY FASHION. [ MARCH 2021 ]](https://static.wixstatic.com/media/b4e7f5_f88db374a8cd4005ac0edd8a123b3350~mv2.jpg/v1/fit/w_2250,h_2250,q_90,enc_avif,quality_auto/b4e7f5_f88db374a8cd4005ac0edd8a123b3350~mv2.jpg)
![AS WE PREPARED TO LAUNCH A NEW ACCESSORIES RANGE, PARTNERING WITH SANDQVIST PROVIDED THE PERFECT OPPORTUNITY TO ESTABLISH POLAROID'S FOOTING IN THE WORLD OF SOFT GOODS. KNOWN FOR THEIR HIGH-QUALITY BAGS AND ACCESSORIES, SANDQVIST'S REPUTATION ENHANCED OUR BRAND'S PROFILE IN THIS SECTOR. THIS COLLABORATION ALLOWED US TO BLEND POLAROID'S ICONIC IMAGERY WITH SANDQVIST'S CRAFTSMANSHIP, CREATING A UNIQUE COLLECTION THAT RESONATED WITH BOTH BRANDS' AUDIENCES. [ MAY 2020 ]](https://static.wixstatic.com/media/b4e7f5_45fc217cfc0f48079e68d556bbcb99b7~mv2.jpg/v1/fit/w_2250,h_2250,q_90,enc_avif,quality_auto/b4e7f5_45fc217cfc0f48079e68d556bbcb99b7~mv2.jpg)
![The Funko Pop! Polaroid Camera brings instant photography into the world of collectibles, combining Polaroid’s iconic design with Funko’s signature vinyl figure style. Released as a 2022 Fall Convention exclusive, this piece features the classic Polaroid camera complete with its distinctive rainbow stripe and a mini photo emerging from the slot. A perfect blend of nostalgia and pop culture, it celebrates the joy of capturing moments in an instantly recognisable form. [ APRIL 2022 ]](https://static.wixstatic.com/media/b4e7f5_f200dafea23949d99262befabee3f6f0~mv2.jpg/v1/fit/w_2252,h_2247,q_90,enc_avif,quality_auto/b4e7f5_f200dafea23949d99262befabee3f6f0~mv2.jpg)
![FENDI MARKED POLAROID'S SECOND HIGH-FASHION PARTNERSHIP, CELEBRATING THE ICONIC FORMAT WITHIN THE FASHION INDUSTRY. THIS PROJECT SHOWCASED POLAROID'S UNIQUE AESTHETIC, BLENDING LUXURY WITH NOSTALGIA, AND HIGHLIGHTED THE BRAND'S CONTINUED RELEVANCE IN CONTEMPORARY FASHION. BY JOINING FORCES WITH FENDI, WE REINFORCED POLAROID'S POSITION AS A BELOVED SYMBOL OF CREATIVITY AND STYLE. [ MAY 2021 ]](https://static.wixstatic.com/media/b4e7f5_469164d209024d99ac6e52e8ecd6bbb5~mv2.jpg/v1/fill/w_2252,h_2247,fp_0.15_0.33,q_90,enc_avif,quality_auto/b4e7f5_469164d209024d99ac6e52e8ecd6bbb5~mv2.jpg)
![For A Hypebeast event in London, I designed and produced a limited-edition t-shirt that fused the iconic Polaroid brand with the dynamic energy of streetwear culture. Drawing on my deep knowledge of graphic design and urban fashion trends, the design aimed to captivate the audience and spotlight Polaroid’s timeless appeal in a fresh, contemporary context. This exclusive piece wasn't just a t-shirt — it was a statement, blending classic nostalgia with modern hype, making it a standout at one of the most influential gatherings in the streetwear scene. [ SEPTEMBER 2023 ]](https://static.wixstatic.com/media/b4e7f5_a35a4787931f4206b4714250aca63d4d~mv2.jpg/v1/fit/w_1080,h_1080,q_90,enc_avif,quality_auto/b4e7f5_a35a4787931f4206b4714250aca63d4d~mv2.jpg)
![WE WANTED TO ALIGN POLAROID WITH THE ADVENTUROUS SPIRIT OF THE OUTDOORS. TEVA'S RENOWNED OUTDOOR FOOTWEAR PERFECTLY COMPLEMENTED POLAROID'S ICONIC IMAGERY, RESULTING IN A UNIQUE COLLECTION THAT APPEALED TO OUTDOOR ENTHUSIASTS AND STYLE-SAVVY INDIVIDUALS ALIKE. THIS PARTNERSHIP ALLOWED US TO CELEBRATE THE INTERSECTION OF ADVENTURE AND CREATIVITY, ENHANCING POLAROID'S PRESENCE IN THE LIFESTYLE AND OUTDOOR MARKET. [ MAY 2021 ]](https://static.wixstatic.com/media/b4e7f5_401a655521bf4fb98c29f243ffc7aba1~mv2.jpg/v1/fit/w_2252,h_2247,q_90,enc_avif,quality_auto/b4e7f5_401a655521bf4fb98c29f243ffc7aba1~mv2.jpg)
![FRAGMENT DESIGN INVOLVED A HARDWARE AND APPAREL PROJECT AIMED AT ESTABLISHING POLAROID'S PRESENCE IN THE HYPE CULTURE. THIS PARTNERSHIP ALLOWED US TO CONNECT WITH A BROADER AUDIENCE AND STRENGTHEN OUR BRAND VISIBILITY ACROSS ASIA. BY ALIGNING WITH FRAGMENT DESIGN, WE POSITIONED POLAROID AS A KEY PLAYER IN THE CONTEMPORARY STREETWEAR SCENE. [ MAY 2021 ]](https://static.wixstatic.com/media/b4e7f5_be6b1b2f675042898179b02bcceaa1f6~mv2.jpg/v1/fit/w_2252,h_2247,q_90,enc_avif,quality_auto/b4e7f5_be6b1b2f675042898179b02bcceaa1f6~mv2.jpg)
![OUR COLLABORATION WITH BARBIE, IN PARTNERSHIP WITH RETROSPEKT, WAS INITIATED BEFORE THE RESURGENCE OF THE IP THROUGH THE MOVIE. THIS PROJECT WAS LATER REVITALISED DUE TO THE RENEWED INTEREST BROUGHT ABOUT BY THE FILM. BY ALIGNING POLAROID WITH THE ICONIC BARBIE BRAND, WE TAPPED INTO A TIMELESS CULTURAL PHENOMENON, REINFORCING POLAROID'S RELEVANCE AND APPEAL ACROSS GENERATIONS. [ SEPTEMBER 2023 ]](https://static.wixstatic.com/media/b4e7f5_26e3c79af11941ca9d46879f5553ebbc~mv2.jpg/v1/fill/w_2252,h_2247,fp_0.03_0.23,q_90,enc_avif,quality_auto/b4e7f5_26e3c79af11941ca9d46879f5553ebbc~mv2.jpg)
![CHINATOWN MARKET (NOW MARKET) IS KNOWN FOR ITS VIBRANT STREETWEAR AND PLAYFUL DESIGNS. THIS PARTNERSHIP ALLOWED US TO CONNECT WITH A YOUTHFUL AUDIENCE WHILE CELEBRATING URBAN CULTURE AND CREATIVITY. BY COMBINING CHINATOWN MARKET'S BOLD AESTHETIC WITH POLAROID'S ICONIC IMAGERY, WE CREATED A UNIQUE COLLECTION THAT RESONATED WITH FANS OF BOTH BRANDS AND REINFORCED OUR POSITION IN THE STREETWEAR SCENE. [ OCTOBER 2020 ]](https://static.wixstatic.com/media/b4e7f5_ea628eb92fcd40a3afc649ce5fc9b71c~mv2.jpg/v1/fit/w_2250,h_2250,q_90,enc_avif,quality_auto/b4e7f5_ea628eb92fcd40a3afc649ce5fc9b71c~mv2.jpg)
![The CLOT x Polaroid 600 camera brings together Polaroid’s iconic instant photography with CLOT’s bold, East-meets-West design ethos. This exclusive collaboration transforms the classic 600 camera into a vibrant statement piece, blending timeless functionality with streetwear-inspired creativity. Perfect for capturing moments on the go, it’s where analogue heritage meets modern cultural expression. [ SEPTEMBER 2020 ]](https://static.wixstatic.com/media/b4e7f5_993b7d8b88634c3591e765409614e4ea~mv2.jpg/v1/fit/w_2252,h_2247,q_90,enc_avif,quality_auto/b4e7f5_993b7d8b88634c3591e765409614e4ea~mv2.jpg)
![AS A GROWING COMPANY, PARTNERING WITH THE BIGGEST TV SHOW ON THE PLANET, STRANGER THINGS, WAS A PIVOTAL MOVE FOR US. THIS COLLABORATION SIGNIFICANTLY BOOSTED AWARENESS OF POLAROID ORIGINALS, LEVERAGING THE SHOW'S IMMENSE POPULARITY TO REACH A WIDER AUDIENCE. THE PARTNERSHIP BROUGHT HUGE COMMERCIAL APPEAL, POSITIONING POLAROID AT THE FOREFRONT OF POP CULTURE AND DRIVING SUBSTANTIAL GROWTH DURING A CRITICAL PERIOD FOR OUR BRAND. [ MAY 2020 ]](https://static.wixstatic.com/media/b4e7f5_e781f193755f475f8d63b7664f0627fc~mv2.jpg/v1/fit/w_2252,h_2247,q_90,enc_avif,quality_auto/b4e7f5_e781f193755f475f8d63b7664f0627fc~mv2.jpg)
![SACAI IN JAPAN MARKED A SIGNIFICANT MILESTONE IN OUR EFFORTS TO BRING THE POLAROID BRAND TO ASIA THROUGH LICENSING. THE INITIAL GROUNDWORK BEGAN TO PAY OFF, ENABLING US TO PARTNER WITH ANOTHER HIGH-PROFILE BRAND THAT PERFECTLY ALIGNS WITH OUR DEMOGRAPHIC. THIS COLLABORATION WITH SACAI FURTHER SOLIDIFIED POLAROID'S PRESENCE IN THE ASIAN MARKET, SHOWCASING OUR BRAND'S VERSATILITY AND APPEAL IN THE HIGH-END FASHION SECTOR. [ OCTOBER 2018 ]](https://static.wixstatic.com/media/b4e7f5_60f1957377dd47d3a1783118f749dd49~mv2.jpg/v1/fit/w_2253,h_2248,q_90,enc_avif,quality_auto/b4e7f5_60f1957377dd47d3a1783118f749dd49~mv2.jpg)
![IN COLLABORATION WITH RETROSPEKT, WE TEAMED UP WITH CARROTS TO RELEASE A SPECIAL EDITION POLAROID 600 CAMERA AS PART OF THE CARROTS SUMMER COLLECTION IN 2022. THIS PROJECT AIMED TO BUILD RETROSPEKT'S PRESENCE IN STREETWEAR WHILE SHOWCASING POLAROID'S ICONIC DESIGN. THE PARTNERSHIP SEAMLESSLY INTEGRATED POLAROID INTO CARROTS' VIBRANT AESTHETIC, APPEALING TO STREETWEAR ENTHUSIASTS AND PHOTOGRAPHERS ALIKE. [ JULY 2022 ]](https://static.wixstatic.com/media/b4e7f5_de0409006a1947c5a2fcc5b21f5371d5~mv2.jpg/v1/fit/w_2250,h_2250,q_90,enc_avif,quality_auto/b4e7f5_de0409006a1947c5a2fcc5b21f5371d5~mv2.jpg)
