RUP3.COM
rup3.com
I’m a designer focused on brand identity, packaging, print work, and presentations. My approach is simple: clear ideas, clean execution, and visuals that make sense for the project. I work across a mix of disciplines, but the goal is always the same - create design that’s structured, intentional, and easy to understand. I’m comfortable moving between minimal, functional design systems and more expressive visual styles, depending on what the brief needs. I like problem-solving, I like good typography, and I like work that has a purpose behind it.
Location > Amsterdam
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Palace Skateboards x Polaroid
Graphic Design
Packaging Design
2022
Moon Magic Chocolate Factory
Creative Direction
Branding
Graphic Design
Packaging Design
AI Image Generation
I led the collaboration between Palace Skateboards and Polaroid, managing the partnership from concept through execution. This included designing the packaging and the frame, aligning the product with Palace’s aesthetic while keeping it true to Polaroid’s identity. The project introduced Polaroid to a new audience within skateboarding and streetwear, creating a release that felt authentic to both brands.
2022 - ongoing
Rathbones Tailor
Creative Direction
Branding
Graphic Design
I led the collaboration between Palace Skateboards and Polaroid, managing the partnership from concept through execution. This included designing the packaging and the frame, aligning the product with Palace’s aesthetic while keeping it true to Polaroid’s identity. The project introduced Polaroid to a new audience within skateboarding and streetwear, creating a release that felt authentic to both brands.
2024
Nolo
Graphic Design
I led the collaboration between Palace Skateboards and Polaroid, managing the partnership from concept through execution. This included designing the packaging and the frame, aligning the product with Palace’s aesthetic while keeping it true to Polaroid’s identity. The project introduced Polaroid to a new audience within skateboarding and streetwear, creating a release that felt authentic to both brands.
2023